This book provides a practical, organized guide that helps you create a successful marketing plan in a step-by-step manner, starting from marketing audit to writing, presenting, and executing the plan clearly and professionally.
Features of the Book How To Write A Marketing PlanA comprehensive guidebook to learn how to build an effective marketing plan from start to finish.It outlines the stages of marketing audit, goal setting, budgeting, then writing, presenting, and implementing the plan.Suitable for business students, entrepreneurs, project owners, and marketing managers looking for a practical approach.A paperback cover with a clear purple design that makes it easy to distinguish among your management books.The book helps you organize the strategy and turn it into actionable steps to achieve marketing goals.
Specifications of the Book How To Write A Marketing PlanType: Paperback bookNumber of pages: 192 pagesLanguage: EnglishAuthor: John WestwoodPublisher: Kogan Page LtdPublication Date: June 3, 2019Category: Business ManagementISBN-13: 9780749484835ISBN-10: 0749484837